Hall’s Flower Shop (founded in 1946) is a second-generation, family-owned flower shop and garden center in Stone Mountain, GA that offers local same-day and express flower delivery service throughout the greater Atlanta metropolitan area.

For this project, the goal was to use elements of the original logo and color palette to create a new logo that feels familiar but refreshed. In this proposed design, the yellow roses and current green color were carried into the new design along with new typography, color options, and brand textures.